Effective media planning starts with understanding who you want to reach, where they are, and what you want your campaign to accomplish. At Hatch IT Solutions, we research the audience and market to develop the right mix of media, channels, markets, and placements to support your goals. We then put your media budget to work by negotiating and purchasing advertising inventory across television, radio, streaming, social media, search, digital, and other targeted channels. We select the right audiences, programs, dayparts, and placements, manage schedules, and secure competitive rates while handling the process start to finish. Throughout the campaign, we monitor performance and make strategic adjustments to help maximize reach, frequency, and results.
- Media strategy and planning
- Media buying
- Broadcast media placement
- Digital media placement
- Television advertising placement
- Streaming media placement
- Print advertising placement
- Media performance evaluation
MEDIA PLANNING, BUYING & PLACEMENT
Hatch IT manages the media-buying process from start to finish. We research where your audience is most likely to be, develop the media plan, negotiate rates, secure placements, and monitor the campaign once it is running. We look at the audience, the campaign goals, and the available budget to determine where your advertising should appear and how much to spend in each channel. As the campaign runs, we review the results and make adjustments when needed to improve performance and get the most from your media budget.
SOCIAL MEDIA & STREAMING ADS
Social media advertising works best when strategy, creative, and targeting work together. Hatch IT develops targeted campaigns to reach specific audiences across the social platforms they use every day. We identify the audiences to target, develop creative suited to each platform, and test and monitor campaigns to see what is working. We then adjust the targeting, creative, and budget as needed to improve results and stay focused on the campaign goals.
- Google Ads
- YouTube
- Tiktok
- X
- Connected TV (CTV)
- Video campaign optimization
- Local television advertising
- Regional television advertising
- National television campaigns
- Broadcast TV placement
- Cable advertising
- Commercial scheduling
- Audience targeting
- TV media buying
- Campaign optimization
TELEVISION ADVERTISING
We plan and manage television advertising based on your audience, goals, market, and budget. We identify the programs and markets that make sense for the campaign, negotiate rates, secure placements, and coordinate the media with your creative. We can also integrate television with streaming, radio, social, search, and digital advertising when a broader media plan makes sense. Once the campaign is running, we monitor the buy, track delivery and performance, and make changes when there is an opportunity to improve the campaign.
RADIO & AUDIO ADVERTISING
Radio and digital audio can be useful when a campaign needs reach, frequency, or a strong presence in a specific market. Hatch IT helps determine where audio fits into the media plan, whether that means local radio, streaming audio, podcasts, or a combination. We select the stations and platforms based on the audience and campaign goals, negotiate and place the advertising, and coordinate the schedule and creative. Digital audio also gives us additional options for reaching specific audiences and measuring how the campaign performs.
- Local radio advertising
- Regional radio advertising
- Broadcast radio buying
- Streaming audio advertising
- Podcast advertising
- Digital audio campaigns
- Audience targeting
- Commercial scheduling
Including, but not limited to:
- Political candidates
- Campaign committees
- Political parties
- PACs
- Super PACs
- Independent expenditure committees
- Advocacy organizations
- Ballot initiative campaigns
- Issue advocacy groups
- Public affairs organizations
- Government outreach initiatives
Services Include:
- Political media strategy
- Candidate advertising
- Voter targeting
- Geographic targeting
- District-level targeting
- Television advertising
- Radio advertising
- Digital advertising
- Streaming advertising
- Social media campaigns
- GOTV (Get-Out-The-Vote) campaigns
- Election advertising strategies
- Campaign reporting and optimization
POLITICAL & PUBLIC AFFAIRS ADVERTISING
Our company works with political campaigns, advocacy organizations, nonprofits, and public affairs groups to plan and run advertising campaigns. We start by looking at the audience, the issue, the campaign goals, and the markets involved. From there, we develop the messaging and media plan and determine where the campaign should run, including television, radio, streaming, social media, search, and other digital channels. We handle the media buying and placement and monitor the campaign as it runs, making changes when needed. The goal is to make sure the campaign reaches the intended audience with a clear and consistent message.
AUDIENCE TARGETING & DATA SOLUTIONS
We use audience data to help determine who a campaign should reach and how to reach them. We can build audiences using demographic, geographic, behavioral, interest, household, device, location, and consumer data, depending on the campaign and the information available. Targeting can also be built around ZIP codes, geofencing, B2B and B2C audiences, and other specific audience segments. We use these insights when planning and placing media, then review campaign results to see what is working and make changes when needed. These services include, but are not limited to:
Services Include:
- Demographic targeting
- Geographic targeting
- Behavioral targeting
- Interest-based targeting
- Household targeting
- ZIP code targeting
- Geofencing
- Location-based advertising
- Device targeting
- Consumer segmentation
- B2B targeting
- B2C targeting
CREATIVE SERVICES
We develop and produce campaign creative from initial concept through execution. We use the strategy and audience insights to shape the messaging, design, and creative materials needed for each campaign. Our capabilities include graphic design, digital and social creative, websites, video, television and radio commercials, motion graphics, copywriting, and more. Our services include, but are not limited to:
Brand Identity & Consistency / Campaign Strategy & Messaging / Creative Concept Development / Creative Testing & Optimization / Digital & Social Creative / Graphic & Visual Design / Motion Graphics & Animation / Video Production / Television & Radio Advertising / Website Design
INDUSTRIES WE SERVE
Hatch IT Solutions works with clients across a range of industries. Every business and organization has different audiences, challenges, and goals, so we start by understanding what makes your situation different. Our experience includes healthcare, legal, automotive, retail, restaurants, hospitality, real estate, financial services, education, manufacturing, construction, home services, nonprofits, government, political campaigns, associations, professional services, and small businesses.
Healthcare / Legal / Automotive / Retail / Restaurants
Hospitality / Real Estate / Financial Services / Education
Manufacturing / Construction / Home Services / Nonprofits
Government Organizations / Political Campaigns
Associations / Professional Services / Small Business
Enterprise Organizations
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